Privacy Policy

Last updated: 13 September 2026

Future Academy Pte. Ltd. (“Future Academy”, “we”, “us”, or “our”) is committed to protecting personal data and respecting the privacy of our students, parents, customers, employees, website users, business customers and other individuals whose information we process.

This Privacy Policy explains how we collect, use, disclose, store, transfer and protect personal data in connection with:

our tuition centres and educational services;
our websites, including https://www.fa.edu.sg and https://futureacademy.sg;
enquiries, registrations, purchases and customer support;
recruitment and employment;
our business communication platform, FAChat;
Meta and WhatsApp Business Platform integrations; and
other services operated by Future Academy.

We handle personal data in accordance with the Singapore Personal Data Protection Act 2012 (“PDPA”) and other applicable laws and platform requirements.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal data relating to:

customers and prospective customers;
parents and guardians of students;
students;
website visitors;
employees and job applicants;
persons who communicate with us through telephone, email, WhatsApp or other messaging channels;
businesses that connect their communication accounts to FAChat;
customers, employees or representatives of businesses using FAChat; and
other individuals whose personal data is processed through our services.

By accessing our websites or using our services, you acknowledge that you have read and understood this Privacy Policy.

Where FAChat processes personal data solely on behalf of another business, that business may be the organisation primarily responsible for determining how and why your personal data is processed. In such circumstances, Future Academy acts as a technology service provider processing information for that business.

2. Customers, Students and Website Users

Through our tuition centres, websites and communication channels, customers and prospective customers may enquire about, register for, purchase or receive educational products and services.

To respond to enquiries, provide our services and improve the customer experience, we may collect personal, educational, transactional and technical information as described below.

3. Personal Data We Collect

Depending on your interaction with us, we may collect the following categories of personal data.

a) Identifying and Contact Information

This may include:

name;
residential or correspondence address;
postcode;
telephone or mobile number;
email address;
account or profile identifiers; and
other contact information voluntarily provided to us.

b) Demographic and Preference Information

This may include:

preferences and interests;
service preferences;
information submitted through voluntary surveys, feedback forms or questionnaires; and
communication preferences.

c) Educational Information

Where relevant to our tuition and educational services, we may collect:

education history;
school and academic level;
academic status;
examination information;
learning needs and abilities;
academic performance;
progress information; and
information relating to intended or actual use of our educational services.

d) Billing and Payment Information

This may include:

billing details;
transaction information;
payment verification information;
invoices and receipts; and
credit or debit card information where applicable.

Where payment card information is processed by a third-party payment provider, Future Academy may not directly receive or retain the complete card details.

e) Communications and Customer-Service Information

When you contact us, we may process:

messages and correspondence;
telephone or messaging contact information;
enquiry history;
customer-service records;
files, photographs or documents you send us; and
information necessary to respond to or resolve your enquiry.

4. FAChat and the WhatsApp Business Platform

Future Academy operates FAChat, a business communications platform used to manage customer conversations through messaging channels, including the WhatsApp Business Platform.

FAChat may allow Future Academy and, where applicable, other authorised businesses to connect and manage their own WhatsApp Business Accounts through Meta’s authorisation, Embedded Signup and other supported integration processes.

a) Information Processed When a Business Connects WhatsApp

When a business connects its WhatsApp Business Account to FAChat, we may receive or process information necessary to establish, maintain and operate the integration, including:

business name;
business profile information;
Meta business portfolio identifiers;
WhatsApp Business Account identifiers;
WhatsApp phone-number identifiers;
phone-number configuration information;
message-template information;
account permissions and authorisation information supplied by Meta;
webhook and integration configuration information; and
technical information required to operate and troubleshoot the integration.

b) WhatsApp Messaging Information

When an individual communicates with a business through WhatsApp and that business uses FAChat, FAChat may process:

sender and recipient phone numbers;
display names;
message content;
message identifiers;
timestamps;
message delivery, read and status information;
images, documents, audio, video or other attachments;
conversation history; and
technical metadata necessary to operate the messaging service.

c) How We Use WhatsApp and FAChat Information

We process such information only as necessary to provide, maintain and support FAChat and the connected messaging services, including to:

connect and manage authorised WhatsApp Business Accounts;
send and receive WhatsApp messages;
display and organise customer conversations;
allow authorised staff to respond to customers;
manage business profiles, phone numbers and message templates;
maintain messaging history where required for service delivery;
administer and troubleshoot integrations;
provide customer support;
maintain security and prevent abuse;
monitor the reliability of the service; and
comply with applicable laws, Meta platform requirements and contractual obligations.

d) Business Authorisation

FAChat does not obtain access to a business’s WhatsApp Business Account unless the business or an authorised administrator grants the relevant permissions through Meta’s authorisation process.

Access is limited to the business assets and permissions authorised through Meta.

We do not obtain automatic access to unrelated Meta or WhatsApp assets belonging to a business.

e) Future Academy as a Technology Service Provider

Where FAChat is provided to another business, Future Academy acts as a technology service provider and processes information on behalf of that business for the purpose of providing messaging, customer-communication and related technical services.

The connected business remains responsible for:

its communications with its own customers;
determining the lawful basis for its communications;
obtaining any consent required by law;
complying with applicable privacy, marketing and communications laws; and
responding to requests from its own customers where it acts as the organisation responsible for their personal data.

Future Academy does not sell personal information obtained through the WhatsApp Business Platform.

5. Website Usage Data and Technical Information

When you visit our websites or use our online services, certain technical and usage information may be collected automatically, including:

IP address;
browser type and version;
operating system;
device information;
pages viewed;
date and time of visits;
time spent on pages;
referring websites;
interaction information; and
technical logs required for security, operation and troubleshooting.

We use this information to operate our websites and services, analyse usage, diagnose problems, improve performance and protect our systems.

6. Cookies, Analytics and Advertising Technologies

a) Cookies

Our websites may use cookies and similar technologies to:

provide website functionality;
remember preferences;
analyse traffic;
understand visitor behaviour;
maintain security; and
improve content and user experience.

You may control cookies through your browser settings or other consent controls made available on our websites. Disabling certain cookies may affect website functionality.

b) Google Analytics

We may use Google Analytics or similar analytics services to understand website usage and visitor behaviour.

These services may process information such as:

device and browser information;
pages visited;
session duration;
referral source; and
website interaction information.

Analytics information is used to understand traffic patterns and improve our websites and services.

c) Meta Pixel and Similar Advertising Technologies

Our websites may use the Meta Pixel and related technologies provided by Meta Platforms, Inc.

These technologies may help us to:

measure advertising performance;
understand how visitors interact with our websites;
measure enquiries or other website events;
improve advertising relevance; and
understand the effectiveness of campaigns on Meta platforms such as Facebook and Instagram.

Information collected by Meta may be processed in accordance with Meta’s own privacy policies and terms.

Where consent is required by applicable law, we will seek appropriate consent before using non-essential advertising or tracking technologies.

7. How We Use Personal Data

We may use personal data for purposes including:

responding to enquiries;
registering students and customers;
providing tuition services and educational programmes;
administering classes, schedules and educational services;
monitoring and tracking student progress;
providing academic feedback to students, parents and guardians;
processing payments and maintaining accounting records;
communicating service-related information;
providing customer support;
operating FAChat and other communication services;
sending and receiving customer communications;
maintaining customer and communication records;
improving our services, products, systems and customer experience;
conducting internal analysis, surveys and statistical research;
maintaining security and preventing fraud or abuse;
complying with legal, regulatory and contractual obligations;
managing recruitment and employment; and
sending marketing information where permitted by law and, where required, with consent.

We will not use personal data for materially different purposes unless permitted or required by law or unless appropriate notice and, where required, consent is obtained.

8. Marketing Communications

We may send information about our services, programmes, events or promotions where permitted by law and, where required, where you have provided consent.

You may withdraw your consent or unsubscribe from marketing communications at any time by:

using an unsubscribe facility where available; or
contacting us using the details set out below.

Withdrawal from marketing communications does not prevent us from sending service-related, administrative or transactional communications where necessary.

9. Employees and Job Applicants

Personal data provided in connection with employment or job applications may be used for:

recruitment;
candidate evaluation;
employment administration;
payroll;
benefits;
tax and statutory reporting;
regulatory compliance;
safeguarding and child-protection obligations; and
other employment-related purposes.

This information may include:

contact details;
curriculum vitae and cover letter;
employment history;
education and qualifications;
references;
information required for regulatory or safeguarding purposes;
banking information;
tax information; and
other statutory or employment records.

Employee and applicant information will only be disclosed where reasonably necessary, with consent where required, or as permitted or required by law.

10. Disclosure of Personal Data

We may disclose personal data:

within Future Academy where necessary for legitimate operational and administrative purposes;
to service providers that host, maintain, secure or support our systems;
to payment service providers;
to professional advisers;
to educational, regulatory or government authorities where required;
to Meta and WhatsApp where necessary to operate WhatsApp Business Platform services;
to analytics, advertising and technology providers;
to another business where FAChat processes information on that business’s behalf;
in connection with a merger, acquisition, restructuring or sale of assets;
where required by law, regulation, court order or lawful authority; or
where reasonably necessary to protect the rights, safety or property of Future Academy, our customers, students, employees or others.

Third-party service providers that process information on our behalf are expected to use personal data only for authorised purposes and to apply appropriate confidentiality and security safeguards.

We do not sell personal data to third parties.

11. Meta, WhatsApp and Third-Party Platforms

Our services may integrate with platforms operated by third parties, including Meta Platforms, Inc. and WhatsApp.

Information transmitted to, received from or independently processed by those companies may also be subject to their own privacy policies, terms and platform rules.

Future Academy does not control how Meta, WhatsApp or other independent third parties process information within their own systems.

The inclusion of an integration or link does not mean that Future Academy controls the privacy practices of the third-party service.

12. Overseas Data Transfers

Some of our service providers and technology partners may process or store personal data outside Singapore.

This may include providers of:

hosting and cloud infrastructure;
communication services;
Meta and WhatsApp services;
analytics;
advertising;
payment processing; and
technical support.

Where personal data is transferred outside Singapore, we will take reasonable steps to ensure that the transferred data receives a standard of protection comparable to that required under the PDPA, where required by applicable law.

13. Data Security

We take reasonable administrative, technical and organisational measures designed to protect personal data from:

unauthorised access;
misuse;
loss;
disclosure;
alteration; and
destruction.

These measures may include, where appropriate:

access controls;
authentication controls;
encryption;
network security controls;
firewalls;
logging and monitoring;
restricted staff access;
backup procedures; and
security policies and procedures.

Access to personal data is restricted to authorised persons who require such access for legitimate purposes.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

14. Data Retention

We retain personal data only for as long as reasonably necessary to:

fulfil the purposes for which it was collected;
provide our services;
maintain customer and business records;
comply with legal and regulatory requirements;
maintain security;
resolve disputes; and
enforce contractual rights.

When personal data is no longer reasonably required, we may securely delete, destroy or anonymise it in accordance with our retention practices and applicable law.

When a business disconnects its WhatsApp Business Account from FAChat, information associated with that account may be deleted or anonymised when it is no longer needed for legitimate operational, legal, security or compliance purposes.

15. Access, Correction, Withdrawal of Consent and Deletion

Subject to applicable law, you may request:

access to personal data held about you;
correction of inaccurate or incomplete personal data;
withdrawal of consent where processing is based on consent;
cessation of certain marketing communications; or
deletion of eligible personal data.

Withdrawal of consent may affect our ability to provide certain services where the relevant information is necessary for those services.

Where FAChat processes information solely on behalf of another business, that business may be responsible for responding to your request. In such circumstances, we may direct your request to the relevant business or assist that business where appropriate.

Requests for deletion relating to FAChat or our Meta/WhatsApp integrations may be made in accordance with our Data Deletion Instructions:

https://www.fa.edu.sg/data-deletion/

We may take reasonable steps to verify your identity or authority before processing a request.

Certain information may be retained where required or permitted for legal, security, fraud-prevention, accounting, regulatory or dispute-resolution purposes.

16. Disconnecting a WhatsApp Business Account

A business may request disconnection of its WhatsApp Business Account from FAChat.

Disconnection prevents FAChat from continuing to access the account through the disconnected authorisation, subject to the operation of Meta’s platform and any separately authorised access.

Disconnecting an account does not necessarily result in immediate deletion of all previously processed data. Data may continue to be retained where reasonably necessary for legal, regulatory, operational, security or contractual purposes.

Businesses may contact us for assistance with disconnection or deletion using the details below.

17. Children’s Personal Data

As an education provider, we may process information relating to children and students.

Where appropriate, such information is provided by or collected with the involvement of a parent, guardian, school or other authorised person.

We use children’s personal data only where reasonably necessary to provide educational services, communicate with parents or guardians, fulfil safeguarding responsibilities or meet legal and regulatory requirements.

We take reasonable steps to restrict access to children’s personal data to personnel who require it for legitimate purposes.

18. Links to Other Websites

Future Academy operates multiple official websites. Our websites may also contain links to third-party websites and services that are not operated by Future Academy.

We are not responsible for the privacy practices or content of third-party websites.

We encourage you to review the applicable privacy policy before providing personal information to a third-party website or service.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

changes to our services;
new technologies or integrations;
changes to legal or regulatory requirements;
changes to Meta, WhatsApp or other platform requirements; or
changes to our data-processing practices.

The revised version will be published on this page with an updated “Last updated” date.

Where required by law, we will provide additional notice of material changes.

20. Contact Information

For privacy-related questions, access or correction requests, withdrawal of consent, data-deletion requests or questions relating to FAChat, please contact:

Future Academy Pte. Ltd.
Email: info@fa.edu.sg
Tel: +65 6884 6566

For FAChat-related data deletion requests, please also refer to:

https://www.fa.edu.sg/data-deletion/